InnoWare Plastic, Inc. Announces a Strategic Shift towards Greener Food Packaging and Material Solutions
ATLANTA, GA, February 2, 2009--- InnoWare Plastic, Inc., a leading manufacturer and supplier of upscale, disposable plastic food containers and paper tableware products, has recently added PETE resin capability to its array of container solutions as a response to consumer demand for greener take-out packaging alternatives. This initiative comes less than two years after the launch of its ECO line of containers <http://www.innowareinc.com/downloads.aspx> made with NatureWorks Ingeo® resin; a completely bio-based and biodegradable material. The PETE product-line launch addresses the demand for environmentally responsible packaging that carries the #1 recyclable mark, which can be recycled where facilities exist. In addition, the properties of PETE (formally known as Polyethylene Terephthalate) offer new features and benefits to InnoWare’s line of food containers.
The first products to be transitioned to PETE are the Expressions® <http://www.innowareinc.com/page.aspx?nt=News> two-piece line, which will soon be followed by InnoWare’s signature hinged-lid containers, such as the popular OctaView® <http://www.innowareinc.com/plasticsearch.aspx?type=hingedcontainers> and Specialty Boxes. The distinct advantages of PETE when combined with the successful Expressions® design will result in a product array that features PETE’s natural clarity and gloss, which allows for superior food presentation, enhanced merchandising and drives impulse sales when used for cold food applications. The material also provides an excellent barrier to gas and moisture, making it ideal for keeping foods such as salads fresh for longer, thereby extending product shelf life. PETE’s low taste and odor transference is another attractive property that makes a perfect fit for bakery items and other sensitive items.
InnoWare’s Expressions® line in PETE has the company’s signature modern design inspired by contemporary chinaware. Its sleek lines and shiny black base set the tone for trendy dining. With the availability of custom embossing <http://www.innowareinc.com/page.aspx?nt=Customization> , this container is proven to enhance brand-owner imagery. The square shape of Expressions® also gives larger portion perception and maximizes shelf space. Expressions® containers feature a shallow, wide base which allows for easy mixing and reduces spills for added consumer convenience, along with a unique lid-lock capability that provides a leak resistance closure
About InnoWare
InnoWare is a leading manufacturer of distinctive, high quality takeout containers and paper tableware products. The company designs and manufactures plastic food containers in Thomaston, Georgia, and paper tableware products in Menomonee Falls, Wisconsin. InnoWare’s complete in-house design, converting, thermoforming, printing and embossing capabilities enable it to offer innovative, on-trend products to its customers within the foodservice and retail markets.
For more information: www.innowareinc.com <http://www.innowareinc.com/page.aspx?nt=News>
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