King's Hawaiian, Torrance, Calif., has launched its “Green Vision” initiative, an operational campaign to enhance its global sustainability through company-wide efforts. The company has developed measures, from maintenance to production line procedures, to impact the environment through financial alternatives and eco-friendly solutions.
In addition, the campaign will include a consumer awareness element to promote sustainable lifestyles with its customer base. For instance, packaging and point-of-sale material will include Green Vision logos and text designed to direct consumers to the company's website, where they will find tips on recycling and resources to enhance sustainability in daily living.
Other areas included among the company's sustainability efforts are packaging, dough usage, shipping/corrugate materials, recycling and maintenance. For example, King's Hawaiian Bakery has reduced the film gauge for its packaging, which in turn reduced the volume of plastic resin used for its bread and roll bags by a total of 122,035 lb.
The Green Vision initiative was designed as a tribute to the company's family heritage as a native Hawaiian company with island tradition.