Kraft Foods has rolled out the Triple Double Oreo, which combines one white icing layer, one chocolate icing layer and three Oreo cookies. The product hit stores nationwide on Aug. 17.
The Triple Double joins recent additions to the almost 100-year-old brand including Oreo brownies, snack cakes and Oreo pie crust.
Kraft has been teasing the launch since May through various social media channels. The company has enlisted celebrity endorsers including basketball player Shaquille O'Neal, speed skater Apolo Ohno, football player Eli Manning and tennis player Venus Williams to help promote the product.