The Peerless Group, a division of the ITW Food Equipment Group, announced a new logo and tagline as part of a 2012 rebranding campaign to expand its market presence and strengthen its position as a food equipment manufacturer.
The new tagline is “Like No Other,” and the new logo brings together the three brands of Peerless, Peters and Fedco. These upgrades are part of a rebrand that will be completed in 2012, which also includes a refined mission, vision, website, domain name and product literature, as well as additional social media sites to connect with customers.
“Our customers have told us that our equipment performance and reliability sets us apart in the industry and our service offering is incomparable,” George Hoff, general manager of Peerless Food Equipment, said in a press release. “Our goal for 2012 is to continue to offer extremely high quality equipment and service that exceeds expectations as well as become even more innovative and customer-focused. Peerless will dedicate considerable resources in 2012 to internal projects designed to improve manufacturing efficiency and ease of machine sanitation as well as help us understand, identify and address additional customer needs more proactively.”