The RBA board of directors approved the proposal during a meeting last month at the American Retail Bakers Exposition in Las Vegas.
The associations will link Web sites, share Spanish and English articles for association publications and make available both associations’ board members for bakery consulting.
“The language of bread should be within reach of everybody. In Mexico, they don’t just eat bread, they celebrate it,” said Minerva Nadler, co-owner of Nadler’s Bakery in San Antonio, who is spearheading the effort for RBA with husband Hans.
CANAINPA will dedicate a column in its magazine, El Mundo Del Pan, to RBA news. In addition, RBA members are invited to train at CANAINPA’s baking school in Mexico City at a reduced rate.
Nadler pointed out that the alliance is extended to RBA allied members looking to expand their business in Mexico as well. Demonstrating more about Mexico’s strong baking tradition, Mexi Pan 2008, the annual convention and exposition co-sponsored by CANAINPA, will be held August 27-30, 2008, in Mexico City.