Report ranks buying decisions

Shopper Report, a monthly consumer feedback report based on dialog with a national cross section of American shoppers, ranked factors affecting supermarket purchasing decisions among consumers. Editor Mona Doyle asked consumers, on a scale of 1 to 5 with 5 being the most important, what factors determine buying decisions.

4.6 - Price

4.2 - Local/location

4.2 - High fructose corn syrup content

3.8 - Eco-friendly

3.6 - Trans fat content

3.4 - Fair trade

3.4 - All-natural

3.2 - Organic

3.2 - Calorie content

2.2 - Gluten content

2.2 - Sodium content