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King Arthur Flour’s 100% White Whole Wheat Flour is milled from 100 percent, identity-preserved, hard white wheat, which results in flour that is lighter in color than traditional whole wheat. Because the bran of white wheat contains fewer tannins, the resulting flour is sweeter in flavor than traditional whole wheat, which will appeal to a wider array of customers. The flour is finely ground for the widest variety of baking applications, including breads and pastries. The flour also is high in total dietary fiber and has fewer carbohydrates than white flour. For more information, call 877/KAFLOUR.
King Arthur Flour



