Heather Henstock

Articles by Heather Henstock
Foodservice bakeries find new avenues to build brands
Through product development and strategic marketing, many of the Top 50 chains focus on the strengths of their brands to weather the economy
Bakeries fare better than most
While our economy remains in the cellar, the baking industryespecially certain segments of itis holding its own and even prospering in some cases. You're
Does posting calories really fight obesity?
Some New York City restaurants were busted recently by a local TV station for posting incorrect calorie counts of some of their menu items. The city was
Bakers flourish in small groups
Grass roots organizing is gaining steam among bakers. The baking industry has long been a hotbed of local or regional trade associations and other like-minded
Blue Goose in-stores star in lead role
Blue Goose Market's entrance features a 24-ft.-long bread display and a sign, Welcome to Blue Goose Market. Positioning in-store bakery products first
Keep it old school
It's always a breath of fresh air to walk into a bakery operation that really gets it, whether it's an in-store, retail, foodservice or specialty wholesale
Walt's Foods' old school strategy stays in vogue
Successful retail bakeries usually know their customers by name, produce high-quality products that cater to their specific neighborhoods and keep a close
Trans fat waters past testing stage
While legislation hasn't hit everywhere, the crusade against trans fats continues to have steady momentum across the country. California is the largest
Focus on innovation
Compared to other years in recent history, 2008 was one of the most challenging for bakery businesses in every sector of the industry. Unprecedented ingredient
Avoid the paralysis of fear
Are we OK to call it a recession now? Just as we got the official word that we can use that dirty word, we also were told that we're half way through
In-stores adjust to changing attitudes
In a tough business environment, investing in the future is difficult and may even seem impossible at times. Implementing new strategies often takes a
Industry Roundtable–Focus on innovation
Compared to other years in recent history, 2008 was one of the most challenging for bakery businesses in every sector of the industry. Unprecedented ingredient
Eat two cupcakes, and call me in the morning
So what's the deal with cupcakes? Trends usually fade, but the cupcake craze remains in full bloom. The television show credited for making cupcakes cool
Sometimes Breakfast Club is the answer
What a month! Calling it doesn't quite quantify it. The world's banking system is imploding with government bailouts attempting to control the chaos.
AJ's Brings on the Wow Factor
Most gourmet food stores view bakery as secondary, but AJ's Fine Foods positions its boulangeries as the first step of a customer's shopping trip. AJ's

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