Jan Cartwright

Articles by Jan Cartwright
Small desserts translate to big business
Whether it's a celebration, special event, meal, after school treat or dessert, everyone looks forward to something sweet. Offering special desserts for
Cupcakes grow up
Individually decorated cupcakes are among the top trends today. Although cupcakes have been around since the early 1800s, they occasionally are reinvented
Garner smiles and sales with decorated cookies
Ice 5-in. cookies with buttercream icing. For quick decorating, place plastic decorations on the cookies, and pipe icing borders. Use warm roll icing
Boost color with airbrush effects
Place snowflake stencils on top of a base-iced cake, and airbrush the cake top blue. Remove the stencils, and pipe additional snowflakes with tip No.
Catch the Cupcake pull-aparts craze
A recent trend in bakeries is cupcakes shaped and decorated to look like cakes. These cupcake cakes or cupcake pull-aparts appeal to a variety of customers
Sculpted cakes made easy
Customers are looking for something new and exciting, and these sculpted cakes give your decorating department an opportunity to distinguish itself from
Sports cakes that score with customers
Americans love sports. Use this love of sports in your designs to create desserts that are perfect for any special occasion or event. Offer sports designs
Creative cut-out cookies
Cookies are one of the most popular products in the bakery. They appeal to children of all ages and are a special occasion delicacy as well as an every
Decorate cakes to honor graduates
Graduation, whether from pre-school or university, holds special significance to the graduate and his or her family and friends. Bakeries add to this
Quick ideas to generate Halloween sales
For parties of any size, use a single 8-in. layer cake and cupcakes simply decorated in orange icing and topped with plastic novelties. Use an open coupler
Make supplied designs your own
Use star tip No. 22 to pipe shell top and bottom borders in alternating colors. Along the bottom border of the cake, extend the border onto the sides
Desserts in bloom
After enrobing cupcakes in chocolate, use open tip No. 10 to pipe simple dot flowers. Ice cookies with warm fondant, and use buttercream to pipe flowers
Cake ideas to sweeten Valentine's sales
by Jan Cartwright, Decorating Ideas editor Score a quarter sheet cake into 24 pieces and pipe hearts in each square. Form the hearts by piping two teardrops.
Quick decorating ideas for busy holiday season
Place a plastic Kwanzaa design on an 8-in. square cake. Add colorful strings of icing with tip No. 3. Stripe a pastry bag with white icing and fill it
Colorful cakes for children's parties
Base ice a 5-in. round cake and emboss it with a decorator's comb. Pipe streamers, and add confetti for a simple, colorful smash cake. Create a rainbow

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