Katie Martin

Chief Editor
Modern Baking

Katie Martin is chief editor of Modern Baking, and has been a full-time staff editor since 1998. When she’s craving sweets, few things can surpass a really good brownie.

Articles by Katie Martin
Persephone finds its niche in Jackson
This tourist destination’s population swells in summer and winter, and the specialty wholesale bakery strives to meet the needs of a variety of sophisticated palates.
Harmons works growing pains to its advantage
In the last several years, this Utah-based chain has expanded to 16 stores while introducing an artisan bread program and revamping its pastry products in its in-store bakeries.
Hy-Vee's bakery of the future
With the opening of its new flagship store in Urbandale, Iowa in August, the 235-unit chain invested heavily in reformulating its bread program and revamping its pastry products and sweetgoods. This service-oriented bakery is the new blueprint for Hy-Vee.
Don't forget your sales staff
Your sales staff is the first and last impression of your bakery. Train them well.
Marketing in a fast-changing world
The internet and social media have quickly changed how bakeries can reach their customers. Bakers share some tips and techniques that have worked for their businesses.
Are changes happening faster?
Modern Baking has just completed its third website design overhaul.
Kick the tires on Modern Baking’s new site
Modern Baking is unveiling a new, updated website with a continued mission of sharing retail baking industry knowledge and helping operators run a successful business.
Setting the gold standard
This month, we honor Bit of Swiss Bakery, Stevensville, Mich., as our industry’s gold standard by naming it Modern Baking’s Retail Bakery of the Year.
Use slow periods effectively
Use the dog days of summer to evaulate your bakery and make improvements
In-stores treading water
Several years into the economic “recovery,” in-store bakeries are still trying to recover an even keel.
Tout quality
Misinformation about quality in the in-store bakery is common. Let customers know your product is high-quality.
Where's your staff's helpful smile?
This year’s In-store Bakery Operation of the Year is Hy-Vee Inc., based in West Des Moines, Iowa, and the company has taken it’s slogan, “A helpful smile in every aisle,” to a whole new level of branding. It can be found almost everywhere there is a ...
Hy-Vee puts quality and service back in in-store baking
A commitment to providing the best customer experience is why Hy-Vee was named Modern Baking’s In-store Bakery Operation of the Year.
Change of ownership gives La Bonbonniere new direction
In 2010, Brian Pansari purchased a thriving 4-unit full-line retail bakery business. Slowly he is putting his own stamp on the bakeries.
The 'real' bakery community
Bakers are very community-minded and that sense of community extends to their customers

Newsletter Signup

Twitter Facebook Contact Us Mobile Site RSS Feeds Google Plus