Katie Martin

Chief Editor
Modern Baking

Katie Martin is chief editor of Modern Baking, and has been a full-time staff editor since 1998. When she’s craving sweets, few things can surpass a really good brownie.

Articles by Katie Martin
Does ®, © or ™ really matter?
Trademarks should be taken seriously by the baking industry.
What's your business resolution?
Resolve to take a chance with your bakery business in 2012.
The melding of the bakery market
It used to be that you bought gas at a gas station, groceries at a grocery store and bakery products at a bakery. You also ate breakfast in the morning, lunch at midday and dinner in the evening. How times have changed. You can now buy gas at the ...
How Frederick's puts the icing on the cake
Keeping the focus on cakes and pastries made from exacting formulas and quality ingredients keeps Frederick’s Pastries at the top of its game.
How will social media shake out?
How will social media shake out?
August First–second to none
Phil Merrick and Jodi Whalen’s philosophy of making customers feel good has paid dividends for the two-year-old, Burlington, Vt., bakery café.
LaSalle Bakery does the right thing
Growing a business is never easy, but owners Michael and Cheryl Manni have remained dedicated to the principle of providing the best environment for both customers and employees.
Why bakery is the cornerstone of Fitzgerald’s
When the Devoe family purchased the single-unit market in Simsbury, Conn., they knew creating a signature bakery was the key to success. A year later, bakery sales are up 125 percent and account for 5.5 percent of store sales.
Dedicated staff makes for a successful bakery
A business is nothing without its employees, and bakeries are no exception. This especially holds true for this year’s Retail Bakery of the Year, LaSalle Bakery in Providence, R.I.
Meet Modern Baking’s 2011 Retail Bakery of the Year
Meet with members of the staff from LaSalle Bakery, Modern Baking’s 2011 Retail Bakery of the Year, on Sunday, Oct. 2 at 1 p.m. during the All Things Baking Expo in Schaumburg, Ill.
Lulu’s Bakery–not afraid of change
When Charlie Tola dreamed of opening a business, he pictured an Italian-American bakery; however, the Fresh Meadows neighborhood demanded something different. For the last 12 years, the bakery and neighborhood have adapted to one another.
Restrictions and expansions
Two slightly ironic items crossed my desk this month. One was the Massachusetts decree banning sweetgoods in school lunches
Retail bakers remain optimistic in dire economy
Despite the sluggish economic recovery and rising commodity prices, retail bakers remain encouraged by consumers’ continued appetite for affordable indulgences.
Sour cherries–the other superfruit
Michael Moorman, owner of m.henry and m.henrietta cafés, uses sour cherries to “spice” up his bakery products.
Spring showers bring May flowers
Deck your showcases with cupcake and small cake bouquets decorated like flowers. The choices are almost limitless and offer a great way to add color to your displays

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