Katie Martin

Chief Editor
Modern Baking

Katie Martin is chief editor of Modern Baking, and has been a full-time staff editor since 1998. When she’s craving sweets, few things can surpass a really good brownie.

Articles by Katie Martin
Brookshire Grocery’s bakeries hit all customer levels
By creating several tiers of brands in its array of banners, this 152-unit chain’s in-store bakeries offer a variety of price points to appeal to differing customer demographics.
Little T takes baking to the next level
Owner Tim Healea’s breads and pastries are rooted in traditional production methods but are tweaked to reflect the modern character of his Portland bakery.
10 trends driving in-stores
In-store bakeries do not operate in a bubble; trends affecting the supermarket as a whole are often reflected in the bakeries. And the same is true for wider consumer movements. Trends come and go, but some have more influence and staying power than others.
On a TV near you
At the recent BEMA Winter Summit, Thierry Reunbrouck, regional merchant bakery operations of H.E.B. and one of the conference speakers, briefly mentioned that with the spate of food/baking/decorating TV shows, customers are more aware of trends than ever, and those trends change rapidly.
How Edgewood Bakery livens up its operation
Growing from a small 1,700-sq.-ft. retail bakery to a 6,000-sq.-ft. bakery café, this family-run business has its roots firmly planted in the Jacksonville, Fla. community
Whole grain goodness
Sometimes the stars align. I recently visited Portland, Ore., and besides taking some time to see family, hike a mountain and visit some truly amazing bakeries
New Seasons Market: a new type of in-store
An almost 100 percent organic product line instantly sets this 10-store chain apart. The in-store bakeries produce nearly 100 varieties of artisan bread from scratch every day.
Is now the time to expand?
In an uncertain economy, people often behave like squirrels in autumn, hoarding everything they come across for a day when the situation will get worse
2011 Baking Industry Forecast: partly sunny with threat of storms
Bakers predict a slow rebound in retail sales, but potential commodities pricing volatility tempers their optimism
How to pipe your dragon
Customers of all ages will be drawn to this non-fire-breathing creature
Benefits of a bad economy
As 2010 draws to a close, it’s a good time to reflect on the year
Macarons: the icing on the cake
This delicate treat is increasing in popularity throughout the country
Are your products priced right?
The price is right is not just a game show, it is a game you should play with your own products
Clever marketing or false advertising?
For the past several years, the hottest product in the baking business has been the cupcake
Perfect Christmas pair
Ring in the holidays with two seasonal icons–Rudolph the Red-Nosed Reindeer and Santa Claus. The two, who make a great team in a sleigh, also work well together in your bakery showcase

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