Marilyn Odesser-Torpey

Articles by Marilyn Odesser-Torpey
As seen on TV
Bakery owners react to the proliferation of food-focused shows and discuss their impact on the industry.
Looking for a magic number
Baked product manufacturers aim to recharge the 100-calorie category.
Repelling the airborne attack
Enlist new technologies in your bakery's battle against cross-contamination from airborne particulates and the dangers of combustible dust.
Capture free-from product sales
Bakery products without common food allergens are no longer just for consumers on restricted diets. Bakers share marketing tips to gain the most sales from free-from product lines.
Bakery operators fans of social media
Harnessing the marketing power of social media can be daunting to bakers who spend more time behind a bench than behind a computer. However, computer savvy is not required to mount a successful campaign.
Defining natural
No federal regulations exist for what constitutes a natural ingredient or product, leaving the term open to interpretation. Not surprisingly, consumer skepticism is increasing
Brew sweets with some spirit
While spirits have long been the final touch at the end of meals, many in the industry are exploring how wine, beer and other spirits can pair with desserts to give the ultimate finish
Why bakers step up to the ‘free-from’ plate
The demand for bakery products free from common food allergens is on the rise, and statistics indicate the trend will only continue to grow. More than
Bakeries make strides in sustainability
Walls made of wheat? Pedal-powered delivery rickshaws? Uniforms made from recycled vintage clothing? As a concept, sustainability covers a great deal
Ethnic flavors enter the mainstream
As American aswell, you name it. While apple pie certainly still tops the list, don't be surprised to find exotic, ethnic flavors like cardamon, rosewater
Think outside the bakery box
How do you turn a simple cupcake into a coveted gift? How do you make sure a bread buyer can tell the white from the whole wheat without a second glance?
Why bakery reigns at Penn Traffic
At any of the 79 P & C, Quality and BiLo retail food markets in New York, Pennsylvania, Vermont and New Hampshire, shoppers don't have to find the bakery
How Supreme Bakery retains prominence
In 2008, after several years of mostly flat sales, Richard Stolz, owner of Supreme Bakery, West Orange, N.J., knew he would have to take a big risk if
How SuperFresh lives up to its name
Living up to the name SuperFresh is a tall order. Emphasizing freshness within the limited footprint of a downtown store was the impetus for recent renovations
Sweeten bakery sales with ancillary products
You already have customers craving your cakes and cookies, pining for your pies and drooling over your Danish. But a growing number of operators around

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