Matthew Reynolds

Articles by Matthew Reynolds
ARBE races to Charlotte
A timely and appropriate mix of themes, from the economy to bakery television to social networking websites, will be central to the American Retail Bakery
Direct e-mail marketing keeps bakeries visible
Americans are changing the way they get their information, and bakeries that want to stay relevant have to change with them. It's the sign of the times.
Carefree Conveyors
When it comes to conveyors, bakers try to minimize the downtime cleaning and maintenance can cause. Bakers can select from hybrid plastic belts, which
Prepare for customers' return
Merchandising has come a long way since Carol Christison, executive director of the International Dairy-Deli-Bakery Association (IDDBA), planned her first
Mixers add power, control
Bakers have always demanded control and ease of maintenance and sanitation from their mixers.
Mobile business gets Web boost
With a business that's literally on the move, Lev Ekster finds real utility in social networking websites like Twitter. The recent law school graduate-turned-entrepenuer
Tweeting tips
Twitter guidelines from Advertising Age that may apply to your bakery: Track Tweets: You can't manage what you can't count, so use indicative product
Cannoli road show
Everyday, the bakery department of the SuperFresh supermarket at 10th and South Street in Philadelphia does a steady business selling filled-to-order,
Slicers aim for flexibility
When it comes to slicing machines, bakers demand flexibility, quality and ease of use. Manufacturers have recently trended toward machines with fewer
Modern Baking seeks 2009 retail bakery of the year
Do you have one of the best retail bakeries in the nation or would you like to nominate someone who does? If so, go to www.modern-baking.com to submit
Report ranks buying decisions
Shopper Report, a monthly consumer feedback report based on dialog with a national cross section of American shoppers, ranked factors affecting supermarket
Clever partners
Unique partnerships are nothing new in the baking industry, but Charles Feder, owner of Rossmoor Pastries in Signal Hill, Calif., found one that helps
Products at Work: Fit packaging to plus-sized cupcakes
As recently as 2006, cupcakes weren't even on the radar for advertising executive Jill Segal. But in August of that year, while waiting in her dentist's
Recession-proof bread and rolls
Life in a recession isn't bad for everyone, according to Mintel, a global market research firm with its U.S. base in Chicago. The research firm reviewed
Cooling effectively
Flexibility, particularly expandability and portability, appear to be top-of-mind topics for bakery operators currently seeking cooler and freezer systems.

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