Melissa Hillebrand

Articles by Melissa Hillebrand
White bread sales boost Flowers Foods' bottom line
Rarely in the last 10 years has a high-volume bakery's white bread sales boosted a company's earnings. However, Flowers Foods' 12-week second quarter,
USDA approves whole grain stamp
The United States Agriculture Department recently expanded the list of foods eligible to use the Whole Grains Council's Whole Grain Stamps, including
Sara Lee debuts 'Joy of Eating' marketing blitz
Sara Lee Food & Beverage, Downers Grove, Ill., has launched its first-ever branding campaign for the company's bakery, dessert and deli lines. Titled
Provide a Health injection
Chocolate, oils and dairy-based toppings are ideal carriers for prebiotics and probiotics. Many high-volume bakers are successful in promoting the healthful
Lender's Bagels offer whole and healthful grain varieties
Lender's Bagel's latest offering is a line of fresh New York Style Bagels, available in a variety of whole and healthful grain styles. Flavors include
Innovation extends to packaging
Aunt Millie's began displaying the Stamp in the spring of 2005. These two Stamps show the minimum whole grain gram values for the basic Stamp and the
Maintaining efficient cookie production
In order for bakers to produce once of America's most beloved bakery foods, the cookie, bakers must ensure efficient cookie production. Bakers who produce
Add texture with flavor bits, particulates
Spices and herbs are ideal particulates in bakery foods. These ingredients should be mixed with other dry ingredients. Fruit, although delicious and nutritious,
Produce tortillas with ease
One advantage of die-cut tortilla makeup systems is that these systems always produce consistently sized tortillas. The die-cut system also produces scrap
Package coding advances
This bread package was coded using continuous inkjet technology. Many manufacturers now offer inkjet technology that is mess free. Photo courtesy of Videojet
Depositor modifications reduce downtime
Graham cracker topping is a common crust for pies and cheesecakes. Rotary motion depositors, such as this one shown, are ideal to deposit products on
Grain mixes ease challenges
The growth of the whole grain baking industry has left no doubt that it is here to stay. Consumers, dieticians and the government all have lauded the
Add nutrition with nutraceuticals
When the low carb craze ended two years ago, it was not a secret that consumers did not quickly return to the bread aisles. Bread did not enjoy the same
Ensure product weight with checkweighers
Most checkweighers are able to store parameters for as many as 100 different bakery foods and function on several different lines in tandem. Photo courtesy
Step-by-step artisan bread production
Artisan breads typically are sheeted in a stress-free system. Stress-free systems are ideal for artisan breads because they do not degass the dough and

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