The Baking Blog

A Puerto Rican melting pot

Thu, 09 May 2013 18:48:00 +0000

This editor's trip to Puerto Rico brought an appreciation for the cuisine of this Caribbean island, and especially its bread.

The Baking Blog

Do you reply to negative reviews?

Wed, 08 May 2013 14:43:00 +0000

User generated review sites, such as Yelp.com for the food industry and TripAdvisor.com for the travel industry, have changed how consumers “shop,” both online and off. As a consumer, when I look at those sites, I typically read the super gushy reviews as well as the truly horrible reviews with a grain of salt and try to pay more attention to the middle of the road reviews to see if they align with the type of operation I’m looking for.

The Baking Blog

Fighting for commonsense cottage laws

Tue, 30 Apr 2013 21:04:00 +0000

Most bakeries operate in states that have some sort of cottage law on the books. In fact, only Kansas, Montana, North Dakota and Rhode Island have no type of cottage law on the books. All others have at least some type of law or currently have a bill pending.

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Revisiting mobile couponing

Wed, 24 Apr 2013 13:35:00 +0000

Bakeries can learn from frozen yogurt chain Pinkberry, which is ramping up mobile efforts with targeted advertising, payments and a loyalty app.

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An idea you should steal

Wed, 17 Apr 2013 19:19:00 +0000

Beth Fahey, owner of Creative Cakes in Tinley Park, Ill., decided to revive the concept of the communal oven at her bakery last year after hearing the idea at a seminar.

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What do the Pillsbury Doughboy and auto insurance have in common?

Thu, 11 Apr 2013 20:45:00 +0000

Cross promoting with unexpected business can be attention-grabbing, like the Pillsbury Doughboy-Geico commercial.

The Baking Blog

Don’t forget to cross promote

Thu, 04 Apr 2013 18:42:00 +0000

cross promotion is a great way to grow your identity in the community and access new or different customers.

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Did cupcakes cross the pond?

Thu, 28 Mar 2013 21:02:00 +0000

Is a cupcake by another name taste as sweet? Cupcakes have expanded beyond the borders of the United States and some countries, such as Ireland, have adapted native products like the queen cake to more closely emulate the American cupcake.

The Baking Blog

Getting to know the new face of the RBA

Tue, 19 Mar 2013 17:51:00 +0000

RBA's new director of operations Bernadette Shanahan-Haas spent a few minutes this week talking with Modern Baking about her role and the RBA’s new direction.

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RBA Roadshow builds momentum

Thu, 07 Mar 2013 21:57:00 +0000

The second RBA Roadshow, which took place March 3 in Seattle, drew 120 attendees.

The Baking Blog