The Baking Blog

Cakes galore

Taking up the entire back wall of the exhibit hall is the 2012 Cake Decorating Extravaganza. It features entries from across the mid-Atlantic region with cash prizes awarded for 1st, 2nd and 3rd places. A Best In Show also will be awarded. The competition is separated into two divisions–professional, those with more than two years of decorating experience and beginning/student, decorators with less than two years of experience.

No matter the division, competition cakes are in one of three categories.

  1. Tiered cakes–Wedding cakes with two or more tiers and any sugar medium or technique can be used.
  2. Novelty/specialty cakes–any non-tiered cake with a theme and any sugar medium or technique can be used.
  3. Sculptured cake–a shaped cake in any theme and covered with buttercream, chocolate or fondant.

Many of the cakes in the competition are totally eye-catching, but I noticed several that featured one of my favorite things: shoes. These cakes were calling my name and I even found a cake that was eerily similar to a pair of shoes that I own. What these decorators had accomplished was grabbing a potential customer's attention and knowing your customers will help you set displays that will make them stop in their tracks.

Zebra shoes and handbag

Lots of shoes

My personal fave, mostly because I own an actual pair very similar to this cake version.

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A blog for the professional baking industry

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Katie Martin

Katie Martin is chief editor of Modern Baking, and has been a full-time staff editor since 1998. When she’s craving sweets, few things can surpass a really good brownie.

Maggie Hennessy

Maggie Hennessy has been associate editor of Modern Baking since June 2011. She’s never been one to subscribe to the low-carb movement, particularly due to a lifelong obsession with really good bread.
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