Pretzel bread was ubiquitous at Dairy-Deli-Bake.
Pretzel bread seems to be everywhere at this year’s IDDBA show. Not only did Jack Li of Datassential call it the top growing trend in bread this year (up 43 percent in Datassential’s MenuTrends database of more than 7,000 chain and independent restaurants), but I saw it all over the show floor as well.
Talking to John Rose, bakery category manager at Brookshire Grocery, Tyler Texas, last night, I asked if there were any product ideas or inspiration he was taking home from this year’s show.
“Pretzel bread,” he said, without so much as a pause. “I have been on the hunt for it for quite some time now, and I found a couple suppliers that are doing it really well. Our customers can’t get enough of it.”
All these pretzels are making me thirsty.