The Baking Blog

Top trends in bread and dessert

Datassential reveals the top trends in bread and desserts, based on its MenuTrends database of more than 7,000 chain and independent restaurants nationwide.

A majority of consumers say their food tastes and preferences are shaped primarily by restaurant experiences. Here are a few top gainers in bakery on menus today, based on the Datassential MenuTrends database of more than 7,000 chain and independent restaurants nationwide.

Bread

  • Less common, but growing: pretzel bread (+43%), challah (+37%), crostini (+33%), marble rye (+29%), lavash (+21%)
  • Well established and still going strong: brioche (+77%), flatbread (+63%), ciabatta (+53%), multigrain (+41%), baguette (+31%)

Dessert

  • Less common, but growing: red velvet (+184%), s’mores (+111%), panna cotta (+89%), passion fruit (+71%), pear (+57%)
  • Well established and still going strong: lava cake (+66%), pumpkin (+47%), vanilla bean (+42%), espresso (+40%), coconut (+21%)

My only comment: Isn’t red velvet established already? Sheesh.

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A blog for the professional baking industry

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Katie Martin

Katie Martin is chief editor of Modern Baking, and has been a full-time staff editor since 1998. When she’s craving sweets, few things can surpass a really good brownie.

Maggie Hennessy

Maggie Hennessy has been associate editor of Modern Baking since June 2011. She’s never been one to subscribe to the low-carb movement, particularly due to a lifelong obsession with really good bread.
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