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Katie Martin

Chief Editor, Modern Baking
Contact katie.martin@penton.com

Katie Martin is chief editor of Modern Baking, and has been a full-time staff editor since 1998. When she’s craving sweets, few things can surpass a really good brownie.

Posts by Katie Martin

by Katie Martin Mar. 18, 2012

Cakes galore

Taking up the entire back wall of the exhibit hall is the 2012 Cake Decorating Extravaganza. It features entries from across the mid-Atlantic region....More
by Katie Martin Mar. 18, 2012

What makes customers spend money?

Consumers are split into two categories: Those still suffering the recent economic recession and those who have recovered and are spending again,....More
by Katie Martin Mar. 7, 2012

Congrats to Baking Team USA!

Baking Team USA, made up of Harry Peemoeller, Mike Zakowski and Jeremey Gadouas, came in second place in the Coupe du Monde de la Boulangerie. Japan....More
by Katie Martin Mar. 6, 2012

Macarons: the French cupcake?

I have to admit that it is kind of nice to walk a show floor and not see a cupcake anywhere. Don't get me wrong: I enjoy the occasional cupcake and....More
by Katie Martin Mar. 6, 2012

A finely tuned machine

After almost three years of work, the big day finally arrived for Baking Team USA. The competed in the Coupe du Monde de la Boulangerie on Monday....More
by Katie Martin Mar. 5, 2012

Is everything prettier in Paris?

It may just be my jet-lagged eyes and the fact that everywhere I look I see beautiful buildings and beautiful people, but the bakery products at....More
by Katie Martin Jan. 17, 2012

Paris in the spring

OK, so it might not technically be spring by the time Europain rolls around, but it will be close enough. Europain will take place March 3-7 at the....More
by Katie Martin Oct. 4, 2011

Tips for branding your bakery

Brian and Dan Busken, Busken Bakery, Cincinnati, presented several of their company's successful marketing and branding ideas that can be translated....More
by Katie Martin Oct. 4, 2011

Guraedy wins Creative Decorating Competition

The 11th annual Creative Decorating Competition was decided by one of the closest margins in the event's history. The top two finishers where....More
by Katie Martin Oct. 3, 2011

Cheap marketing tactics

When Robyn Hanna talked about some inexpensive or even cheap marketing ideas she referenced a term that brought to mind big, hairy apes. But it....More
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