Maggie Hennessy

Associate Editor, Modern Baking

Maggie Hennessy has been associate editor of Modern Baking since June 2011. She’s never been one to subscribe to the low-carb movement, particularly due to a lifelong obsession with really good bread.

Posts by Maggie Hennessy

in The Baking Blog Jun. 7, 2013

‘We’re not a Cronut shop’

The explosion of the Cronut™, a product created by Dominique Ansel Bakery, comes with some unique challenges for the bakery and its staff....More
in The Baking Blog Jun. 3, 2013

Lougheed wins Cake Decorating Challenge

Rebecca Lougheed, Food City Stores, Greeneville, Tenn., won the 18th annual Cake Decorating Challenge at the International Dairy-Deli-Bakery....More
in The Baking Blog Jun. 3, 2013

All-star food trends

IDDBA president Carol Christison discusses consumer trends impacting the food industry....More
in The Baking Blog May. 29, 2013

Tapping the CSA market

Bread bakery Madison Sourdough is offering “bread boxes” in conjunction with two farms’ weekly CSA shares to reach new customers with its specialty....More
in The Baking Blog May. 9, 2013

A Puerto Rican melting pot

This editor's trip to Puerto Rico brought an appreciation for the cuisine of this Caribbean island, and especially its bread....More
in The Baking Blog Apr. 24, 2013

Revisiting mobile couponing

Bakeries can learn from frozen yogurt chain Pinkberry, which is ramping up mobile efforts with targeted advertising, payments and a loyalty app....More
in The Baking Blog Apr. 17, 2013

An idea you should steal

Beth Fahey, owner of Creative Cakes in Tinley Park, Ill., decided to revive the concept of the communal oven at her bakery last year after hearing....More
in The Baking Blog Apr. 4, 2013

Don’t forget to cross promote

cross promotion is a great way to grow your identity in the community and access new or different customers....More
in The Baking Blog Mar. 19, 2013

Getting to know the new face of the RBA

RBA's new director of operations Bernadette Shanahan-Haas spent a few minutes this week talking with Modern Baking about her role and the RBA’s new....More
in The Baking Blog Mar. 7, 2013

RBA Roadshow builds momentum

The second RBA Roadshow, which took place March 3 in Seattle, drew 120 attendees....More