Cake Decorating
For better (or worse): Wedding cake trends
In this connected, technological time, brides are more educated about wedding cakes than ever before. They want a cake that is unique and all about them, and decorators are finding ways to make that happen within brides’ budgets....
A modern twist to the anniversary cake
by Ashley Vicos
Use metallic colors to make simple decorations pop, or create a completely different-looking cake by simply changing the
color palette....
Honda and Sprinkles bake up sweet CR-V marketing program
American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V...
Dress up everyday products for impulse sales
Marshmallows, pretzels and cherries are often used as adornments, not sold as individual products. But with a little embellishment, these small items can rack up big sales....
Take cupcakes to the next tier
by Ashley Vicos
Tiered cakes have become common fare for everything from weddings to first birthdays. Now, cupcakes are joining the party. Add new levels to your cupcake design with simpled tiered cupcake ideas....
Put a feather in your cake
Bold color combinations and art deco-style decorations on a celebration cake appeal to the mod costumer.
By: Dina Cimarusti with Katherine Martin
...
Capture snow day sales
Nontraditional colors with classic design elements will catch customers' attention. Offering a cake with coordinating cupcakes is a surefire way to tack on additional revenue....
Monograms add uniqueness to bakery products and increase profits
Monogramming made a big comeback several years ago, starting with clothing, stationary, linens and jewelry and has now made its way to the culinary community. Monograms are common on chocolates, cupcakes, cake toppers and cookies. These personalized products evoke a sense of elegance, luxury and uniqueness that customers love, which can increase your profits....
Everyday designs to boost cake sales
These simple designs are great to have in the showcase for customers who need a last-minute cake, but don't want the traditional flowers or balloons.
by Jennifer Atwood, CD...
Harvest sales with bushels of pumpkins
This basket design makes a great Thanksgiving centerpiece, both in its colorful version or as a monochromatic gold cake. The basket theme also can be used for apples, peaches or any type of fruit or vegetable....
Blooming cupcake bouquet
A late summer bouquet of colorful flowers piped on cupcakes will brighten any showcase. Unique packaging can continue the theme....
Clowning around
Make sculpted cakes more affordable by offering a small one as an add-on to a tiered or sheet cake. Customers will get the uniqueness and servings they want at an affordable price....
Spring showers bring May flowers
Deck your showcases with cupcake and small cake bouquets decorated like flowers. The choices are almost limitless and offer a great way to add color to your displays.
by Bob Brougham with Katherine Martin...
Tie together wedding cake tiers
Create simple, yet elegant, designs by using a variety of gumpaste bands as borders on cake tiers. The edible ribbons offer more flexibility than fabric versions....
Tie together wedding cake tiers
Create simple, yet elegant, designs by using a variety of gumpaste bands as borders on cake tiers. The edible ribbons offer more flexibility than fabric versions....
