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BROUGHT TO YOU BY MODERN BAKING
Tracking Bakery Consumer Buying Trends
Innovative flavors, smaller portion sizes and lower price points are among today's top consumer buying trends in the bakery, says Elizabeth King, Consumer Insights Manager, CSM Bakery Products. Consumer demand for new bakery products crosses all buying trends, she adds.
"Consumers still want that nostalgic experience in fresh bakery," King says. "We want to maintain that, but we also want to offer something edgy and new." King, who uses primary and secondary consumer market research to track bakery buying habits, says the fresh baking industry's stability helps it weather economic recessions and negative fads. But to stay relevant in today's highly competitive market, bakery operators should offer products and services beyond the traditional. The new product can be as simple as offering an old favorite in a hip new flavor.
INNOVATIVE FLAVORS
From Jamie Oliver to Emeril Lagasse, celebrity chefs have hit prime time, and consumers are learning more about their food from sources well beyond a few specialized cable channels. Restaurant review websites (Yelp, CitySearch) and social networking sites (Facebook, Twitter) are exposing more people to the latest culinary world "tweets" in an instant.
Bakeries are part of this wealth of foodie news available at customers' fingertips. "There is a huge movement toward variety seeking, new flavor exposure and unique cuisines," King says. "New flavors and product varieties can be brought into the bakery to make it more interesting even if only for a limited time." Page 2
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