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BROUGHT TO YOU BY MODERN BAKING
Generate sales with low-guilt 120-calorie cupcakes
Counting calories is back. “The center aisle is full of low-calorie snacks and the bakery is missing out,” says Beverly Greene, senior R&D project manager, H.C. Brill Co., Tucker, GA.
One hundred-calorie packages of salty snacks, cookies and other sweet treats dominate supermarket snack aisles. Bakery café chain Corner Bakery recently introduced its “100 Under 600” program showcasing more than 100 different soup, salad and sandwich combos under 600 calories. Some fast-food chains are even recognizing consumer calorie concerns by offering calorie and nutritional information on their menu boards and calling out more healthful options.
“People like having controlled portions because they know how many calories it is, and they know when to stop,” Greene says.
Less guilt, great taste
How can bakers of fresh product take advantage of this trend without the expense of product development and nutritional analysis? With Brill’s new Sensibly Indulgent™ Cupcake line, bakeries can help their customers count calories and enjoy the fresh-baked characteristics not found in pre-packaged, commercial-aisle products.
“The goal of the Sensibly Indulgent™ line is to offer great-tasting, better-for-you products. With our new Sensibly Indulgent™ cupcakes, we’ve hit the mark,” Greene says.
Typical iced cupcakes have about 9 grams of fat and a calorie count of about 250. Sensibly Indulgent™ Cupcakes have 3.5 grams of fat and only 120 calories. They are fully frosted and available in four varieties: lemon frosted yellow cupcake, vanilla frosted yellow cupcake, chocolate frosted chocolate cupcake and mocha frosted chocolate cupcake. Page 2
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