What the future holds for bakers, in-store bakeries and retail bakeries

Who hasn't wished at some point that they could predict the future? That they could look into a crystal ball and know exactly what decisions to make to ensure a successful business? But, as my grandmother was fond of saying, be careful what you wish for.


         Subscribe in NewsGator Online   Subscribe in Bloglines 
Katie Martin

I know, it just might come true, was my response with the requisite eye roll. I failed to see what could possibly go wrong with me marrying Corey Haim. (In my defense, it was the late '80s, I was barely a teenager and he was way cooler than Corey Feldman.)

But lacking the ability to see the future, what do you wish for? Would it be to know what influences were going to have the most effect on your bakery? While we at Modern Baking are hardly fortunetellers, we are going to take a shot at prognostication. In our cover story this month, we take a look at the 10 trends in food that may have the most impact on your bakery business in the coming year.

Some of these trends, such as food safety or the influence of Hispanic cuisine, are hardly new, but are receiving renewed attention due to several factors. For example, in the case of food safety, the wide-ranging peanut recall late last winter emphasized how little we know about the safety of our food supply. Little regulation currently exists for ensuring food safety, and while more governmental control isn't always the answer, bakers should take a look at their own practices to make sure they produce the safest product possible. While the sheer process of baking kills many contaminants, no one wants an outbreak of a food-borne illness traced back to their business.

In the case of the Hispanic influence, we have been hearing about this for several years, but as the Hispanic population continues to grow and expand into new areas of the country, its food also is expanding beyond its own population. We are mentioning this trend as a major influence because Hispanic products are on the cusp of the mainstream, with people of all ethnicities wanting a tres leches cake or conchas.

And, of course marketing on social networking sites burst onto the scene recently, and it doesn't look like consumers' appetite for social networking has any intention of slowing down. Many wonder at the staying power of the trend, but it looks like it has some legs. While the current incarnations, like Facebook or Twitter, might not last, the function these websites provide probably will. In the coming year, bakers should look at how to use these sites to their best advantage.

These are just a sampling of the food trends that will have the largest impact on your bakery businesses. We'll see at this time next year how well we did predicting the future.

Want to use this article? Click here for options!
© 2010 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Most Read Articles in 2009

In this Issue

Modern Baking Buyer's Guide

Indentify new equipment, ingredients and supplies for your retail, in-store, foodservice or specialty wholesale bakery while keeping up with the latest contact information, product lines and services for your business.

The Bakery-Net e-Newsletter


Baking Industry News
Decorating Ideas
Bakery Equipment News
Healthful Baking News
Formulas & Techniques

Each of the five Bakery-Net e-Newsletters brings the best of Modern Baking and Baking Management magazines. View the archives

Related Sites

Supermarket News

WH Refresh

Healthy Baking Seminar

Total Access

Upcoming Events


Healthy Baking Seminar
March 11
Modern Baking and Baking Management

More Baking Events..

Product Information


Visit our online resource to find products and services offered by advertisers featured in Modern Baking magazine.

Past Issues

Looking for a particular issue of Modern Baking? Use the dropdown menu below to assist you in your search.