Improved cookie formula

Bake'n Joy introduces a new and improved formula, flavor line-up and pack size for its 1.6-oz. ButterRich^™ frozen, portioned cookie doughs. Using all butter and premium ingredients, the ButterRich cookie line is trans fat-free and has been improved to hold even more particulates Call Bake'n Joy at 800/666-4937. www.bakenjoy.com

Whole grains sell

Cornerstone® Hearty Grains from Best Brands feature an extended line of whole grain products, including croissants; thaw & sell, mini and pre-deposited muffins; sliced loaf cakes; cookie doughs and crème cake base. Call Best Brands at 800/328-2068. www.bestbrandscorp.com

Real Danish

Offer premium freezer-to-oven pastries and croissants from Lantmännen Unibake USA. The real Danish pastry is recognized the world over for its delightfully light, crispy quality and delectable flavor. These authentic croissants are already proofed, so they can go directly from the freezer to the oven. Call Lantmännen Unibake USA at 630/963-4781. www.lantmannenunibakeusa.com

Clever pastry shells

The Dutchy^™, new from deBoer, is a shortbread pastry filled with rich, European custard or premium almond paste. The pastries ship frozen and are the perfect base to simply, quickly and efficiently fill and/or decorate. Call deBoer Food at 800/762-9660. www.deboerfood.com