Improved cookie formula

Bake'n Joy offers a new and improved formula, flavor line-up and pack size for its 1.6-oz. ButterRich™ frozen, portioned cookie doughs. Using all butter and premium ingredients, the ButterRich cookie line is trans fat-free and has been improved to hold even more particulates while performing consistently bake after bake. Exciting new varieties and a convenient new pack size also are offered. Call Bake'n Joy at 800/666-4937. www.bakenjoy.com

Consistency and variety

Dawn's frozen croissants are ready to proof and bake, so production involves minimal labor. They are made with real butter and other high-quality ingredients, perform consistently and are available in a variety of flavors and sizes for multiple applications. Call Dawn Food Products Inc. at 800/248-1144. www.dawnfoods.com

Beautiful pastries made easy

The Dutchy™, new from deBoer, is a shortbread pastry measuring 8.5 ins. by 3.25 ins. by 1.25 ins. Each pastry is filled with rich, European custard or premium almond paste. These pastries ship frozen and are the perfect base to simply, quickly and efficiently fill. Call deBoer Food at 800/762-9660. www.deboerfood.com

Authentic products

BakeMark's line of Trigal Dorado authentic mixes, fillings and toppings will enhance Hispanic product offerings. The line allows you to create consistent products with authentic profiles. Precise formulas are provided, meaning no wasted ingredients, and easy preparation procedures reduce labor. Call BakeMark at 562/949-1054. www.bakemarkusa.com

Big flavor, small package

Vie de France now offers two new varieties of the popular 3-in. thaw-and-serve individual desserts: black and white espresso cake and Pear William cake. Convince your customers to indulge themselves without feeling guilty with the indivdually-sized cakes. Cakes are ready to serve quickly with minimal labor. Call Vie de France at 800/446-4404. www.viedefrance.com

Forgiving ice cream

Flavor Right offers its gourmet desserts made with Old World all-natural ice cream. The decadent treats are easy to store despite being stabilizer-free, as they can withstand freeze-thaw cycles of up to 5°F without damage. Call Flavor Right at 888/464-3734. www.flavorright.com

Real Danish

Offer premium freezer-to-oven pastries and croissants from Lantmännen Unibake USA. The real Danish pastry is recognized the world over for its delightfully light, crispy quality and delectable flavor. These authentic croissants are already proofed, so they can go directly from the freezer to the oven. Call Lantmännen Unibake USA at 630/963-4781. www.lantmannenunibakeusa.com

Indulge customers

Deliver the indulgent treats bakery customers want with new Pillsbury Chocolate Strudel Sticks and Double Chocolate Twirls from General Mills Bakeries & Foodservice. The easy-to-bake, freezer-to-oven format provides a convenient way to add fresh-baked chocolate aroma to the bakery at peak shopping times. Call General Mills Bakeries and Foodservice at 800/248-7310. www.generalmills.com