A spa company's promotion campaign focused the limelight on three Phoenix area bakeries this summer. For three weekends in June, Bliss Spa asked residents to vote for their favorite brownie in a taste test held at a Scottsdale mall. Brownies from Fairytale Brownies, Tammy Coe Cakes and Wicked Witch Bakery were featured in the contest Bliss called “You Be the Fudge.”

The contest promoted the spa's debut in the new W Hotel in Scottsdale and brought recognition and plenty of sampling opportunities to the three bakeries seeking to create the official Bliss Brownies.

Customers tasted and voted in the “Blissmobile,” the spa's decorated 1966 Volkswagon van, parked in the mall during the contest. Votes were tallied, and Wicked Witch Bakery came out victorious.

“We're known for our cupcakes, but we just won best brownie from Bliss,” says Slade Grove, owner of Wicked Witch Bakery. “We're now the official Bliss brownie for the day spa. I was shocked and so excited when I got the phone call, especially with the other exceptional brownies we were up against.”

The brownies will be featured in the spa's legendary locker room brownie buffet and as part of spa gift baskets, Grove adds. Wicked Witch Bakery will produce the brownies for Bliss, and the brownies will be branded Wicked brownies in buffet signage.