May 2011
Whoopie pie war continues
Maine threw the gauntlet when it introduced a bill in the state’s House of Representative to make whoopie pies Maine’s official state treat....
Consumers looking for a deal
Two major consumer trends–hyperlocalism and budget consciousness–are creating a booming business for daily deal sites, such as Groupon or Living Social....
Spring showers bring May flowers
Deck your showcases with cupcake and small cake bouquets decorated like flowers. The choices are almost limitless and offer a great way to add color to your displays.
by Bob Brougham with Katherine Martin...
Where the customers are
As bakers, you make decisions every day. Some are small, like what color sprinkles should go on the cupcakes today, but others are bigger, like is time to raise prices......
Brookshire Grocery’s bakeries hit all customer levels
By creating several tiers of brands in its array of banners, this 152-unit chain’s in-store bakeries offer a variety of price points to appeal to differing customer demographics....
Croissants with ancient grain twist
The traditional croissant can be made new again by using teff flour to give it a healthful, whole grain appeal....
Sweetgoods sales holding their own
As summer approaches, sales of sweetgoods typically decline. Finding a way to make sweetgoods a more frequent purchase this summer through promotions and consumer-centric assortment will be vital for the category’s growth. ...
Bakery operators fans of social media
Harnessing the marketing power of social media can be daunting to bakers who spend more time behind a bench than behind a computer. However, computer savvy is not required to mount a successful campaign....
Sweet Endings sparks a dessert renaissance
This specialty desserts manufacturer creates points of differentiation to excite consumers and breathe life back into the foodservice dessert category. ...
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