Change in leadership at CSM Bakery Supplies, North America


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CSM announces that Reinoud Plantenberg will transfer his responsibilities as Chief Executive Officer of CSM Bakery Supplies North America (BSNA) to Bret Weaver as per May 1, 2010, anticipating his retirement. Mr. Weaver currently holds the position of President and CEO of H.C. Brill, one of CSM’s largest business units in North America.

Mr. Weaver joined CSM in 1996 and has held several executive positions in the field of strategy, business development and general management, including President of several of its operating companies. Prior to joining CSM, Mr. Weaver held several consumer marketing and general management positions, the last being President & CEO at Golden Dipt Company, a Division of DCA Food Industries Inc. (a subsidiary of Allied
Lyons P.L.C. until 1995 when DCA was acquired by Kerry Ingredients). Mr. Weaver’s current industry involvement includes serving as a board member of the Allied Trades to the Baking Industry. He has also
served on the boards of the National Bakery Supply Association, the Bakery Distributors of America and the National Food Distributors Association Manufacturers Council.


CSM also announces the appointment of Ron Savelli as President and CEO of H.C. Brill as per May 1, 2010, upon Bret Weaver’s full transition into the new role of CEO for CSM’s North American business. Mr. Savelli joined CSM in 2003 and currently holds the position of President and CEO of Caravan Ingredients located in Lenexa, Kansas. Prior to joining CSM, Mr. Savelli was with the Boston Market - Einstein Brothers -New World Restaurant Group as Vice President of Product Development and Vice President Operational & Technical Services. He then went on to form a privately held consulting firm that provided consultation services in the areas of marketing and operations to the foodservice and food manufacturing industry.

Mr. Savelli is also a Board Member of various bakery trade associations.
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For more information, please contact:
Sue Mingey, CSM Bakery Supplies North America, tel: 847-519-3120

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