To accommodate the demand for exhibit space, Madison, Wis.-based International Dairy Deli Bakery Association (IDDBA) has added an additional row of booths to the floorplan for its Dairy-Deli-Bake ’09, to be held June 7-9, in Atlanta, Ga. New exhibitors are being added on a daily basis, and the pace appears to be picking up, according to IDDBA.

A few months ago, no one could have predicted that there would be such a last-minute rush for booth space, says IDDBA.  

“Even in an uncertain economy, our membership is growing at a fast pace. That’s because we offer a quality program at an affordable price with actionable results. When retailers can apply tomorrow what they learned today, it makes for a very positive experience,” said Jessica Hughes, IDDBA communications coordinator, in a published release.

With just over six weeks to show time, the rush is on for exhibit space and for registrations. IDDBA says plenty of hotel rooms are still available, and reasonable air travel prices and the number of attendees within driving distance of Atlanta are encouraging attendance for this year’s show.

Those interested in attending the conference can register through IDDBA’s website. The full conference registration includes all of the speakers, admission to the 1500+ booth Expo Hall, admission to the Show & Sell Center (Retail Merchandising Pavilion), social events and networking opportunities.

To register or learn more about Dairy-Deli-Bake ’09, visit www.iddba.org.



Sunday, June 7

Brian Darr is an expert when it comes to understanding consumers. He will present the findings of the new IDDBA research study on the New Value Shopper. The old consumer is gone; learn about the new.

Harold Lloyd is a perennial favorite and knows how to talk the retailer’s language. This dynamic presentation will show over two dozen ways to grow sales without spending too much dough.

Dr. Lowell Catlett understands the economy. He knows how we got in this mess, the strategies that are going to get us out, and the long-term implications to food, energy, the environment, and manufacturing.

Martin Lindstrom is the expert when it comes to why and how people buy. He’ll talk about Buy-ology and the future of branding. Building a brand, whether you’re a manufacturer or a retailer, uses consumer awareness, the senses, marketing, commercial selling, and social networking.

Jim Gaffigan is the Ultimate Foodie. No food is safe from his insightful vision and sharp wit. He’ll take you on a roller coaster ride that exposes consumer eating habits, taste preferences, and food foibles.
    

Monday, June 8

Ray Burke will explain how health and wellness, food safety, functional foods, probiotics, and special nutritional and dietary foods are changing the ways consumer eat and how they think about food.

Carol Christison is a trend watcher. She looks at the whys and asks why not. She studies the trends and interprets the reasons behind the changes. She will teach us about choice, experience, and our business.

Gen. Colin Powell will present ideas on how you can take charge of yourself, your company, and your future and how to do it in a world where the rules changed overnight and we live from crisis to crisis.

Jeff Noddle, Chairman and CEO of Supervalu Inc. has his finger on the pulse of retailing. He’s not only been on the frontlines with his team, he knows how to reach customers, one consumer at a time.

Dr. Oren Harari will talk about how to set yourself, your brand, and your company apart from the competition. Breaking from the pack is crucial in this copycat economy. Differentiation is the key.
   

Tuesday, June 9

Alton Brown has done more for food and cooking than anyone we can think of. His multiple food shows on the Food Network have won awards and taught millions how to cook and to love it.

Bob Knight knows how to win. And he’ll inspire you to play your own game, to outcompete the competition, and to plan your next season.


To exhibit or register, call IDDBA at 608/310.5000 or go online at www.iddba.org