Bakery consumer trends to watch for 2012


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Several bakery-focused trends are poised to be big in the coming year, according to Small Business Trends’ “10 Food Business Trends to Watch for 2012.” Capitalize on these ideas early to get a head start on a profitable 2012.

Artisanal everything: Not new, but still going strong, “artisanal”–which was popularized largely by the handcrafted bread movement–is popping up everywhere, even the quick serve arena.

Breakfast anytime: Many bakery cafés are now serving breakfast menus all day long, as consumers demand more options at all dayparts.

Sweets from Swedes: Scandinavian sweets, which have long been popular in places like Minnesota, are now becoming trendy in urban areas like Los Angeles and New York as Americans crave more small portion sizes and natural ingredients, which are common features of Scandinavian treats.

Healthy eating: Trends like gluten-free foods and products catering to diners with food allergies will continue remain trendy. Watch for whole grains, greater selection in portion size and low-sodium options to grow in popularity as well.

Familiar favorites with a twist: Consumers battered by the economy continue to want comfort food. But they are eager to try new tastes, as long as it’s paired with something familiar.

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