In celebration of Black Friday, Tim Hortons Cafe & Bake Shop locations in 18 cities gave away $725 worth of Visa gift cards to the 25^th person in line on Thanksgiving Day evening, Nov. 24.

Tim Hortons chose that denomination because the average American will spend approximately $725 on holiday gifts this year, according to an annual Gallup poll.

The 24th and 26th person in line each received a $100 Tim Hortons gift card, and everyone got a coupon for a free donut or hot chocolate in holiday flavors such as candy cane and gingerbread. Tim Hortons gave out approximately 24 gift cards on Thanksgiving. With more gift cards to be distributed in December at area sporting events, the company will award a total of $25,000 in Visa gift cards this holiday season.

"It's been a tough year for some people and this is just our way of saying 'Thank you,'" Mike Meilleur, senior vice president of U.S. operations, said in a press release. "We know that spending $1.50 on a coffee adds up, which is why we are grateful for those who come to Tim Hortons Cafe & Bake Shop every day."