Baked products sales climb despite economy


RH RSS Feed  ShareThis  

Despite a persistently sluggish economy, sales of bakery products in the United States have continued to swell during the past several years, according to a recent report co-published by Packaged Facts and the Center for Culinary Development (CCD).

The study, titled “Baked Goods: Culinary Trend Mapping Report,” attributed the industry’s continued expansion to seven sweet and savory baking trends, which the CCD profiled using its trend-mapping technique. While consumers have tightened spending, they continue to purchase baked products as an affordable and accessible indulgence.

Popovers, gougeres and handcrafted pretzels are among the savory baked products staging comebacks in restaurant breadbaskets, supermarket freezer aisles and at gourmet specialty shops. Another driver in new product development are alfajores, the Latin American sandwich cookies filled with dulce de leche, which are popping up in farmers’ markets and bakeries, the study noted.

Gluten-free baked products also have gone from niche market to mainstream as consumers look for new ways to improve wellness. Major brands and bakeries continue to expand available offerings–with everything from pizza to bread to donuts.

Moreover, as consumers look to recreate sophisticated baked products and desserts in their home kitchens, supermarkets and bakeries have answered with a wider range of unconventional formulas for baking mixes and specialty frozen desserts.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.









Acceptable Use Policy
blog comments powered by Disqus

Sign up for MB's events, products and services!

Do you have one of the best retail bakeries in the nation or would like to nominate someone who does? If so, submit your application for Modern Baking's 2012 Retail Bakery of the Year. Applicants will be judged on management systems, product quality, training programs, merchandising and marketing plans, sales and industry service. The winner will be featured in Modern Baking magazine. Applications for the 2012 Retail Bakery of the Year must be received by May 30. Click here for the application.

The Baking Blog

Katie Martin
Katie
Martin
Maggie
Hennessy

Check out The Baking Blog for Modern Baking editors' posts from the recent Euorpain and Atlantic Bakery Expo shows.



Find new equipment, ingredients and supplies for your retail, in-store, foodservice or specialty wholesale bakery while keeping up with the latest contact information, product lines and services for your business. View the home page here








The Baking eNewsletters

Read the latest news, hottest trends and brightest ideas that affect the wholesale and retail baking industries. View the archives

Upcoming Events


Dairy-Deli-Bake 2012
June 10-12, 2012
International Dairy-Deli-Bakery Association
New Orleans
608/310-5000

www.iddba.org


Product Information


Visit our online resource to find products and services offered by advertisers featured in Modern Baking magazine.

Past Issues

Looking for a particular issue of Modern Baking? Use the dropdown menu below to assist you in your search.