When will sugar relief arrive?
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What to do about sugar supply and sugar prices? That is a
question Nick Pyle, Independent Bakers Association’s
president, deals with on a constant basis.
“We have seen sugar prices in the United States almost double
as a result of the abilities of those that have the sugar to set
the prices,” Pyle says. “A lot of people are scrambling
to get their hands on sugar.”
What can bakers do about sugar prices? Not much. The U.S. sugar
program ensures that bakers pay as much as double the prices of
sugar that other countries around the world pay. This leaves many
bakers scratching their heads looking for solutions to rising
prices and slimming margins.
Unfortunately, solutions are elusive. The obvious answer, to stop
using sugar, is unrealistic in the baking industry. Sugar is a
functional ingredient that enhances bakery foods’ tastes,
textures and browning abilities.
The not so obvious answer is to use a sugar substitute. Sugar
alternatives are a practical solution in some formulas, but they
still are an incomplete answer, especially considering the negative
press surrounding high fructose corn syrup and some high-intensity
sweeteners.
The logical answer: Modify U.S. sugar policy. What years ago seemed
unthinkable is slowly becoming a probable solution to alleviate
escalating sugar prices and the disparity between what U.S. bakers
pay for sugar, and what the rest of world pays for sugar.
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Policy details
“Frankly, I am not aware of another commodity where the gap
between suppliers’ and customers’ policy preferences
has historically been any wider,” says Randy Green, Sweetener
Users Association’s president.
Green’s statement sums up the contentious environment between
the parties participating in the growing, processing and purchasing
of sugar in the United States. The differences of opinions recently
were highlighted on May 10 in testimony before the Committee on
Agriculture, Nutrition and Forestry of the U.S. Senate. The
committee heard testimony from various participants in the sugar
industry about the positives and negatives of U.S sugar
policy.
Those giving testimony included:
• J.B. Penn, undersecretary for Farm and Foreign Agricultural
Services for the U.S. Department of Agriculture (USDA). Penn spoke
on behalf of USDA, which has administered U.S. sugar policy for the
last four years.
• John Roney, American Sugar Alliance’s (ASA) director
of economics and policy analysis. ASA is a national coalition of
growers, processors and refiners of sugarbeets and sugarcane.
• Margaret Blamberg, American Cane Sugar Refiners’
Association’s (ACSRA) executive director. ACSRA represents
all but one of the cane refiners in the United States.
• Robert Peiser, Imperial Sugar Co.’s president and
chief executive officer. Imperial Sugar operates two major cane
refineries in the United States.
• Joe Goehring, The Hershey Corp.’s director of
commodity operations. Goehring testified on behalf of the Sweetener
Users Association, whose members include companies that use
nutritive sweeteners.
• Mrinal Roy of the Mauritius Sugar Syndicate and Mauritius
Chamber of Agriculture. Roy testified on behalf of foreign
exporters, including Mauritius, a small island in the Indian Ocean
east of Madagascar.
During the Committee Hearing, each panel member discussed various
aspects of U.S. sugar policy. Baking Management examines this
testimony and details its potential impacts on high-volume
bakeries.
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U.S. sugar policy
The U.S. sugar program is unique compared to other commodity
programs. Whereas other commodities operate in a market-oriented
structure, “the sugar policy today consists of several
interrelated programs that require USDA, rather than the
marketplace, to balance available supply with domestic
demand,” Penn stated in his testimony.
Depending on whom you ask, this program is either severely flawed
or perfectly executed. ASA is a strong proponent of this policy,
claiming that it does not cost taxpayers anything, gives U.S.
consumers affordable and stable sugar prices compared to world
standards, and gives American sugar farmers the tools they need to
survive.
On the other hand, Goehring says, “For the past quarter of a
century, sugar policy has not been sufficiently responsive to
market signals and changes in the world economy. This has resulted
in unintended consequences such as supply shortages, loan
forfeitures, slow growth of domestic sugar consumption, inhibition
of international trade and the relocation of U.S. manufacturing
jobs overseas.”
One of the main tenants of U.S. sugar policy is a price support
loan program for processors of sugarcane and beets. This program
ensures sugar processors receive at least the support price for
their sugar, whether they sell it or forfeit the sugar to
USDA’s Commodity Credit Corp.
USDA sets the price of sugar “by controlling the supply
relative to the demand,” Penn says. It accomplishes this
through two tools: marketing allotments and tariff-rate quotas
(TRQs).
Allotment quantity
Every year, USDA gazes into its crystal ball and establishes an
overall allotment quantity designed to balance domestic supply,
required imports and market requirements. This task, Penn states,
“has become increasingly difficult within the past year and
is not expected to get any easier. Direct federal management of the
nation’s sugar supply has always been a difficult proposition
at best.”
The domestic supply of sugar is controlled by marketing allotments,
which allows USDA to control sales of domestically produced sugar
to achieve the minimum price established by the price support loan
program.
“The use of marketing allotments as a policy tool creates
market distortions and is virtually impossible for USDA to manage
such a program effectively and efficiently,” Goehring
says.
Peiser agrees, stating that this program forces Imperial Sugar
to “jump through many hoops that would not exist in a market
free of such supply controls.”
To control foreign supply of sugar, tariffs and TRQs are used. The
World Trade Organization requires a minimum TRQ for raw cane sugar
of 1.23 million short tons raw value (STRV), and 24,521 STRV for
refined sugar. The U.S. Trade Representative allocates TRQs to
select sugar supplying countries.
For developing countries such as Mauritius, TRQs provide a
consistent source of revenues. “For the past 24 years, the
U.S. sugar program has provided much needed access to the U.S.
sugar market for 40 traditional suppliers, most of whom are
developing countries, at stable and remunerative prices,” Roy
stated in his testimony. “The export revenues generated by
these exports to the U.S. market have contributed to the economic
development of these countries through trade, not aid.”
Goehring’s testimony called into question USDA’s
effectiveness to accurately forecast market fundamentals as
“the pace of change in the world increases and our
multilateral and bilateral commitments expand.”
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Baking perspective
For bakers, U.S. sugar policy means that they pay more for the
value of sugar than the rest of the world, which puts the baking
industry in firm opposition. The baking industry’s opposition
to U.S. sugar policy grew more resolute in the wake of an active
hurricane season that wreaked havoc on sugar prices and
supply.
The affects of hurricanes Katrina, Wilma and Rita moved the U.S.
sugar program into the spotlight, and similar to everything else
about this debate, both sides draw vastly different conclusions
about the impacts of the hurricanes in relation to U.S. sugar
policy.
“It was the worst year the industry’s ever had, and it
could have been a perfect storm for market chaos,” Blamberg
stated in her testimony. “But, chaos never came because of
our country’s sugar program and because of our
country’s sugar refineries. In years of healthy crops,
refineries supplement domestic supplies with imported raws. When
hurricanes or droughts strike, more foreign raws can be
tapped.”
However, opponents of U.S sugar policy state that these foreign
supplies cannot be tapped quick enough to mitigate market
realities. Hurricanes Katrina and Rita significantly impacted
domestic sugar supply, creating short-term shortages that impacted
many bakeries. As a result, USDA allowed additional sugar beyond
the established allotment levels to enter into the United States.
However, many in the industry feel the process was labored and did
not reflect market realities.
“Even at its best, government usually cannot react as quickly
as the marketplace demands, especially in turbulent times when all
buyers and sellers are scrambling to match up available supplies
with pressing demands,” Goehring says. “In that kind of
environment, it is problematic to have a policy which says it is
illegal to sell sugar until the government decides
otherwise.”
Free trade agreements
The debate between sugar users, and sugar growers and processors is
as heated as ever. But is it moot? An increasing number of free
trade agreements, both enacted and pending, threaten to make the
U.S. sugar policy obsolete.
“As the United States continues to seek expanded
opportunities for our farmers and ranchers in the international
markets through free trade agreements,” Penn states,
“trading partners in turn request increased access to the
U.S. sugar market, especially as long as our domestic price
substantially exceeds the world price.”
On Jan. 1, 2008, all restrictions from the North American Free
Trade Agreement will be lifted, eliminating customs duties on sugar
traded between Mexico and the United States. In addition, free
trade agreements and pending agreements between the United States
and Central American countries, the Dominican Republic, Peru,
Colombia and Thailand, seriously threaten to compromise current
U.S. sugar policy.
Removing importing limitations from these countries most likely
will increase sugar imports above 1.53 million short tons, which
automatically suspends marketing allotments, causing considerable
forfeitures and substantial program costs, Penn says.
The battle begins
Recent hearings are only the beginning of a long battle that will
play out until Congress approves the next Farm Bill. Although
market situations and realities, as well as testimony from Penn,
appear to signal significant changes in the policy, Pyle says that
the sugar industry should never be counted out.
“Politically, the sugar industry is very active in
Washington,” Pyle says. “I’ve always said that if
you look at what the sugar industry gives members of Congress
collectively and through their individual Political Action
Committees, it would make Jack Abramoff look like a
piker.”
This influence almost ensures that the debate between the two sides
will only get more heated and contentious. However, many in the
industry, including Pyle, Green and Penn, are calling for both
parties to get together and hammer out a deal that’s a
win-win for everyone.
“We’re not advocating getting rid of the sugar policy,
but we think it needs to change to be a little more up-to-date with
the real world,” Green says. “We would like to work
together, and we’ve expressed hope that we can sit down with
producers, processors and refiners and see if there is some common
ground.”
Unfortunately, common ground is going to be difficult to come by as
evidenced by the war of words both sides are engaged in.
“We’re struggling with coming up with a win-win
solution that doesn’t collapse the market, helps sugar grows
transition, and gets us to a more market-oriented program,”
Pyle says.
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