These moves aim to better position Caravan Ingredients in the food and bakery marketplace as the company moves into the bio-based product industry.
Caravan Ingredients has launched a corporate re-brand, which includes a new logo and new brand positioning.
The updated company logo is paired with new advertising creative that is being rolled out across all the industries Caravan serves, including industrial, wholesale, retail and in-store baking. These moves aim to better position Caravan Ingredients in the food and bakery marketplace as the company moves into the bio-based product industry.
"Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products,” Mary Bentley, vice president of marketing and business development, said in a statement. “Our updated logo and creative helps to establish Caravan Ingredient's position in food and bakery and allow us to further build on the equity of our brand."
