Dunkin’ Donuts, Canton, Mass., recently unveiled Dunkin’ Run™, an interactive web site and iPhone application that allows customers to solicit and place group orders with ease, speed and accuracy. “Runners” initiate a group order on www.dunkinrun.com, interactive alerts are immediately sent to the Runner’s list of friends or co-workers, telling them when a trip to Dunkin’ Donuts is planned along with an invitation to place an order online. Invitees can view the menu to place their order, and registered users can select from their own personal list of favorites and/or previous orders. The menu items are presented using interactive product images.
All orders are integrated onto a single screen, which the Runner either prints or uses their mobile device to bring to any Dunkin’ Donuts store. Employees will use this list to fill orders.
“We’re all about offering high-quality, easy-to-order products and getting our customers on their way and back into their busy lives as quickly as possible,” said Frances Allen, Dunkin’s brand marketing officer. “Dunkin’ Run extends that same spirit and commitment to the office, the dorm or any group, leveraging fun and exciting online and mobile tools to make it even faster and easier to keep yourself and others running.”
