The Canton, Mass.-based chain has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. to develop the brand in Vietnam.
Dunkin’ Donuts has inked a deal to open its first restaurants in Vietnam as the company looks to further expand internationally.
The Canton, Mass.-based chain has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. to develop the brand in Vietnam. The agreement calls for the development of Dunkin' Donuts restaurants across the country over the next several years, with the first locations planned for the Ho Chi Minh city area.
"Our guests from around the world love Dunkin' Donuts' wide variety of high-quality beverages and baked goods, all served in a fast, friendly environment and at a great value," Giorgio Minardi, president of Dunkin' Brands International, said in a press release. "We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin' Donuts restaurants in Vietnam."
Dunkin’s Vietnam restaurants will offer coffee and baked goods, including Dunkin' Donuts Original Blend Coffee, donuts, breakfast and bakery sandwiches, frozen drinks and and other beverages. Dunkin' said it also will offer regional menu items to cater to local Vietnamese tastes.
Dunkin' Donuts currently has more than 10,000 restaurants around the world in 32 countries, including more than 1,450 locations in Southeast Asia. In 2012, the brand entered several new markets, including India and Guatemala, and announced expansions in a number of existing markets, including Chile, Colombia and Germany.
