The National Association of Flour Distributors recently held its 91st annual convention in Islamorada, Fla.
This year’s event featured several speakers, including Patrick Renovoise, SalesBrain, who spoke on the three parts of the brain and how salespeople can appeal to customers’ basic instincts to boost sales. First, figure out what “pains” are in the brain of your customer, what claims make you unique and what your customers will gain if they buy from you. “There is a buy button in the brain of customers,” Renovoise said.
Dr. Jeff Dietrich, Institute of Trend Research, discussed trends in the global economy, and Scott Custard, Moving Parts, addressed the changing flour market. The business meeting concluded with committee reports.