Sugah Rush Bakery in Plaquemine, La., and customer Amanda Olano were named the grand prize winners in the “Make a Cake Face” sweepstakes from Pillsbury Bakers’ Plus. Both received a $2,500 cash prize.

To qualify for the grand prize, consumers were asked to share a photo from a special “cake face” moment on the Make a Cake Face Facebook page and name their favorite neighborhood bakery. The consumer and bakery named in the entry both qualified to receive the grand prize. Olano submitted a photo of her one-year-old son with his first birthday cake, created by Sugah Rush Bakery’s owner and head cake designer Keri Berthelot. The sweepstakes ended May 31, 2011.

Pillsbury is staging another Make a Cake Face promotion and sweeps starting Sept. 1.  Not only will independent bakeries have a chance to win the $2,500 grand prize, they will also be eligible to win one of 11 monthly prizes of $250. In order to win, the bakery must be named by a consumer who uploads their “cake face” photo to www.facebook.com/makeacakeface. Consumers will have the opportunity to win one of 11 monthly prizes of $100. The sweepstakes ends August 30, 2012.

Make a Cake Face was created to help independent retail bakeries increase sales, customer engagement, and loyalty through Facebook and point-of-sale merchandising tools. Bakeries can link to the Make a Cake Face page from their own Facebook pages or make posts directly on the Make a Cake Face page to engage with consumers.