Share Our Strength®, the Washington, D.C.-based nonprofit working to end child hunger in America, announces National Baking Week, August 29-September 4, part of Share Our Strength’s Great American Bake Sale® fundraising program. National Baking Week encourages bakeries, restaurants, and freestanding and supermarket-based delis to host bake sales, promotions or simply donate a percentage of sales from that week to help make sure no child in America goes hungry. Since 2003, Great American Bake Sale and National Baking Week have raised more than $6 million. Share Our Strength offers a variety of online resources including tips for getting started, promotional ideas, customizable news releases and recipes on the Bake Sale Resource Center at GreatAmericanBakeSale.org.

“National Baking Week gives bakeries, restaurants, delis and supermarkets an avenue to support the Great American Bake Sale and help us put an end to childhood hunger,” says event director Amy Crowell. “It’s a unique way to rally employees behind a common cause, and it makes customers feel good about patronizing a business that gives back to the community it serves.”

Individual bakery and deli businesses can develop their own promotions, which gives them added flexibility, according to Crowell. Some bakeries choose to have a limited-time offer, such as a signature cookie, for which all proceeds are donated to Share Our Strength. Others may opt for straight percentage of sale donations, but most enjoy putting a personal spin on their efforts. To access online promotion elements, visit the Bake Sale Resource Center at GreatAmericanBakeSale.org.

Share Our Strength’s highest priority is to make sure that every child in America gets the nutritious food he or she needs to learn, grow and thrive. To accomplish this goal, the organization works to build awareness of the issue; creates public-private partnerships at the state and city levels; educates children and families about nutritious, affordable eating; and invests in community organizations whose work connects kids to food they need, or educates families about programs that can help them.

About Share Our Strength

Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® Campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end hunger, nationally and at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit Strength.org to get involved.