Penton Media will join forces with All Things Baking (ATB) as an official media sponsor. Penton’s publications, Modern Baking and Baking Management, serve the retail, wholesale and related baking industries. Penton entered into agreements with RBA, ABA and BEMA last week as part of a cooperative effort to market the inaugural event.

The company was chosen, in large part, due to its ability to reach and influence the target markets through their online and traditional media channels.

Official Media Sponsorship agreements will consist of in-book and online promotional opportunities and support for targeted marketing activities and educational programming. Media sponsors will also work closely with All Things Baking to convey news and reports of show developments in print and electronic communications.

According to Rick Boone, president of the Retail Bakers of America, “These media partnerships are further proof that the industry is committed to the success of this new event.”

All Things Baking is a new trade show featuring focused education, hands-on demonstrations and all the latest products and services to keep baking and food service professionals competitive, profitable and ahead of consumer trends. Supported by the Retail Bakers of America, the American Bakers Association and BEMA, this completely reinvented marketplace represents all things the industry’s been asking for in a baking event, all in one convenient location.