Marketing veteran Bernadette Shanahan-Haas has joined the Retail Bakers of America as director of operations.
Bernadette Shanahan-Haas has been named director of operations for the Retails Bakers of America (RBA), effective Feb. 18. She is charged with facilitating the RBA's move to a virtual office and taking the organization to the next level of technology.
Shanahan-Haas joins the RBA with a strong background in organizational management, marketing and development. She most recently worked as the fundraising/marketing director with the Children’s Museum in Oak Lawn, Ill., as well as executive director of the Professional Women’s Network for the Chicago Southland.
“Her strengths in developing member relations, creating strategic partnership, and implementing successful marketing plans will allow her to build the RBA into strong force in our industry,” Ken Downey, RBA board president, said in a statement. “That’s exactly what we need right now.”
“The success of our bakery members is truly our main goal,” Shanahan-Haas said in the statement, “We want to create an organization that can lead and build business in the industry. When they succeed, we succeed.”
Shanahan-Haas was recognized as one of the 2009 “Influential Women in Business” by the National Association of Women Business Owners & The Business Ledger. She is a graduate of Columbia College Chicago and a member of several nonprofit volunteer committees.
