The Wheat Foods Council is turning 40 this year.
The Wheat Foods Council (WFC), a nonprofit organization dedicated to educating the public about the benefits of wheat, is turning 40 this year.
The WFC was formed in 1972 to help increase public awareness of grains, complex carbohydrates and fiber as essential components of a healthful diet.
Today, the WFC is made up of more 35 member organizations, including grain producers, millers, baking suppliers, life science companies and cereal manufacturers. The group targets and partners with audiences that include educators, consumers, chefs, health and nutrition professionals, and supermarket and retail dietitians.
“In the 40 years since its founding, the WFC has evolved into a leading authority on wheat and grain foods nutrition,” WFC Chair Brent Robertson, a wheat farmer in Perkins, Lincoln and Chase counties, NE, said in a press release. “As growers, we feel strongly about the part we play in delivering healthy, nutritious grain products to help feed people around the world. The Wheat Foods Council, with its grounding in sound nutrition science, provides an important resource to our ultimate customer–consumers–to assist them in better understanding the role wheat and grains play in a healthy diet.”
The WFC will mark this milestone as part of its participation as an exhibitor at the Academy of Nutrition & Dietetics Food & Nutrition Conference & Expo, which takes place Oct. 7-9 in Philadelphia.