Blue Goose Market’s new store improves bakery sales

Blue Goose Market’s new store positions its in-store bakery first. The Chicago-area independent supermarket designed its bakery to complement other fresh departments.

The new Blue Goose Market, St. Charles, Ill. opened March 9, 2008.

The new Blue Goose Market, St. Charles, Ill. opened March 9, 2008.

The new Blue Goose Market, St. Charles, Ill. opened March 9, 2008.The in-store bakery’s bread display at the store entrance welcomes shoppers.Blue Goose’s store design spotlights the bakery, deli, produce and floral/gift departments.
Cupcake cakes, being decorated here by Hilary Nowak, are among the bakery’s best sellers.The Blue Goose bakery features additional full-service bakery showcases and a coffee bar.Mousse tortes are displayed on gold cake boards and tiled showcase shelving for a gourmet appeal.
The Blue Goose bakery features additional full service bakery showcases and a coffee bar.The Blue Goose deli department offers a broad selection of salads and ready-to-serve items.The bakery’s baguettes are cross merchandised with the deli’s soups at Blue Goose Market.
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