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Oakmont Bakery

Marc Serrao’s sister, Maria, has worked with him at the bakery since it opened in 1988.

Marc Serrao’s sister, Maria, has worked with him at the bakery since it opened in 1988.

Marc Serrao’s sister, Maria, has worked with him at the bakery since it opened in 1988.The modern look of the café section of the bakery was influenced a restaurant Marc visited while on a trip to Florida.The Serrao family and management staff outside the bakery.The second generation of the Serrao family. The comfy chairs and fireplace in the café section of the bakery encourage customers to surf the web or hang around a bit.The bakery’s bread offerings. Tony Serrao, general manager, is going to the San Francisco Baking Institute to help improve the bakery’s bread products.
Oakmont Bakery added chocolate dipping stations a few years ago and now produces its own chocolate candies and chocolate covered fruits.Retail Bakery of the Year: Oakmont BakeryThree 60-in. television screens hang on the wall behind the showcases to keep customers informed of what the bakery has to offer.Wedding and tiered cake display.Oakmont Bakery offers a variety of cakes and cookie trays already packaged for easy grab-and-go sales. The packaged items account for 4 percent of bakery sales.
Cookie production at Oakmont Bakery. The bakery recently purchased a die-cut cookie machine to keep up with demand.Owner Marc Serrao often helps out in the decorating department. His love of art pushed him to begin offering decorated cakes shortly after purchasing the bakery.Icing colors already prepared help speed decorating.The line of Attitude Cupcakes, introduced four years ago, has helped increase cupcake sales 10-fold. The bakery went from selling 500 cupcakes a week to 5,000.The bakery’s cake offerings.
Do you have one of the best retail bakeries in the nation or would like to nominate someone who does? If so, submit your application for Modern Baking's 2012 Retail Bakery of the Year. Applicants will be judged on management systems, product quality, training programs, merchandising and marketing plans, sales and industry service. The winner will be featured in Modern Baking magazine. Applications for the 2012 Retail Bakery of the Year must be received by May 30. Click here for the application.

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