Commercial bakery and baked products manufacturer Baker’s Pride Inc. has named Keith Anelli as senior sales associate for the company’s in-store bakery accounts. He previously was national sales manager for Meurer Brothers Bakery.
In his new role, Anelli will be responsible for building relationships with major retailers and developing partnerships with brokers and distributors. His product focus will include cookies, donuts and brownie cakes. Anelli will report to Lou Mastriano, Baker’s Pride's vice president of sales and marketing.
Throughout his more than 30-year supermarket career with companies such as Edwards Baking Co., Sara Lee Bakery Deli and Frito Lay Inc., Anelli has worked with top retailers, wholesalers and distributors. He has extensive sales experience, including product costing, packaging and execution of sales and marketing plans.
“Keith has a solid history of driving sales growth and excellent customer relations in the retail grocery industry,” Mastriano said in a press release. “We welcome his expertise and passion for growing our company.”