The Select Baker program officially launched at the 2007 American Retail Bakery Exposition promoted by the RBA (Retail Bakers of America) last month at the Las Vegas Convention Center.
Connecting brides with bakers is the core of this new venture, say Wedding Cakes Across America officials. The pre-qualified Select Bakers are authorized to create cakes promoted by David’s Bridal. The bakers also receive a David’s Bridal Color Kit with special tools, such as color swatch sheets, training and information guides, custom fondant moulds for patterns and laces, and custom color combinations approved by David’s Bridal.
Wedding Cakes Across America presents brides with suggestions for cakes that complement their David’s Bridal fashions, expert wedding cake advice and ideas from across the nation, and all the questions the bride should ask are summed up in a comprehensive profile on the pre-qualified bakers.
“Having a strong nationally recognized marketing partner like David’s Bridal this involved in the baking industry is revolutionary and will change the way brides search for a wedding cake,” said Fran Greene, C.E.O. of Cakes Across America.
Wedding Cakes Across America Select Bakers will receive full-page
profiles on both DavidsBridal.com and WeddingCakesAcrossAmerica.com. Literature promoting the Web site will be placed in the David’s Bridal store located near each Select Baker. In addition, Wedding Cakes Across America receives current bridal registry lists generated by each David’s Bridal store and online, and will manage the bride contacts by sending professionally designed e-marketing campaigns to attract brides to the bakeries.