The U.S. Department of Commerce selected the International Baking Industry Exposition (IBIE) to participate in its esteemed International Buyer Program (IBP) in recognition of IBIE's role as a global marketplace for baking equipment, ingredients and supplies. The IBP, part of the U.S. Commercial Service, recruits qualified foreign buyers, sales representatives and business partners in more than 80 countries to participate in U.S. trade shows each year.
At IBIE, to be held Sept. 26-29, 2010 in Las Vegas, an international trade center, managed by U.S. Commercial Service staff, will provide export counseling, opportunities to meet international delegations, and an ideal setting to explore and pursue export markets in which to sell products and services globally. “Ninety-five percent of the world's consumers live outside the United States, and consequently, a growing number of American businesses — including suppliers to the baking industry — are looking to export with help from the U.S. Department of Commerce. Whether an exhibitor is new to exporting or wants to expand its international presence, we have the expertise to help them diversify their portfolio and add to the bottom line,” said Carol Rudman, senior trade specialist.
IBIE and the IBP also will collaborate on an educational program designed to assist IBIE exhibitors in navigating the global marketplace. All international buyers attending IBIE 2010 will receive an Export Interest Directory featuring those exhibitors that have expressed an interest in export opportunities, listed by product category.
Penton Media, parent company of Baking Management and Modern Baking magazines, has been named an official media sponsor of the IBIE.
“The media partnerships proved to be highly valuable in 2007, allowing IBIE to reach a broader audience and cost-effectively expand the scope and frequency of its direct marketing campaign,” said Rich Hoskins, IBIE committee chair and president of Colborne Corp. “Moving forward, the IBIE committee hopes to build on the solid foundation that's been established to promote the exciting new features slated for 2010.”
Penton's sponsorship will include print and online promotions and support for targeted marketing activities and education programming in the two baking properties as well as Penton's Supermarket News publication. The magazines also will report on show developments in print and electronic communications.
“The IBIE show committee views Penton Media as an important partner in helping achieve its objectives in 2010 and beyond,” said Mike Beaty, IBIE committee vice chairman and executive vice president for Flowers Foods.
Supported by the American Bakers Association, BEMA and the Retail Bakers of America, IBIE showcases the industry's latest technologies, equipment and new product introductions. For more information about the 2010 show, visit www.IBIE2010.com