The report highlights more than a decade of market, consumer and nutrition research that focuses on “Jane,” ABC’s primary target consumer. Jane’s power in major categories, the inspiration behind her food choices and her passion for products and restaurant menu items with almonds, is showcased in the report. Jane is a real-life manifestation of today’s health-oriented consumer, and she accounts for about 43 percent of almond consumption growth from 2001 to 2004, according to ABC.
“The Jane audience represents 42 million U.S. consumers,” said Harbinder Maan, manager, food service and industrial marketing, ABC. “She is our target audience because her attitudes toward health, nutrition and flavor are perfectly aligned with almonds.”